Lot 13

Very Rare and Desirable Winchester Repeating Arms Co. Sign

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Very Rare and Desirable Winchester Repeating Arms Co. Sign

Estimate: $8,000 - $14,000

Starting Bid: $6,000

(0 Bids)

by Rock Island Auction Company
June 27, 2026 5:00 PM CDT
Live Auction
3600 Harwood Road
Bedford, TX, US 76021

Very Rare and Desirable Winchester Repeating Arms Co. Advertising Sign We've seen just about every type of Winchester advertising, and we've never seen a sign quite like this. This antique wood sign was handcrafted by a talented signmaker and would have been perfect for a Winchester dealer in the late 19th century when the Winchester Model 1866 was among the most widely used and well-known firearms in the American West and their ammunition was trusted for rifles, shotguns, and handguns. Carved wooden signs were widely used in the period to advertise businesses, and many gunmakers had their own handcrafted signs to make them stand out from the rest. Inside the store front windows and along the interior, additional signage and bullet boards were key pieces of advertisement. The sign features a carved Winchester Model 1866 lever action carbine at the center decorated with scrollwork on the frame and reads "Winchester Repeating Arms Co. New Haven, Conn, U.S.A." and "Cartridges For{ Rifles, Shotguns, & Pistols." in yellow letters with contrasting red shadows along with "2,000,000 cartridges daily." in yellow on the lower right and yellow scrollwork. The back of the board features a modern reinforcement and brass mounting fixtures. The sign measures 46 1/4 by 23 1/4 inches. This sign would have been perfect for above the shop's ammunition display, and the "2,000,000 cartridges daily" notation on the lower right would give buyers confidence that they wouldn't face an ammunition shortage. In addition to their legendary lever actions, the Winchester Repeating Arms Co. was producing 1 million cartridges per day by 1875 and was advertising that the works had a capacity of 2 million cartridges per day when the 1879 cartridge board was released shortly before Oliver Winchester's death. To this day, the company that bears his name is one of the world's leading ammunition manufacturers with production facilities in both East Alton, Illinois, and Oxford, Mississippi. They remain the brand countless American sportsmen trust.

Manufacturer: None

Model: None

Class: Other

  • Condition: Fine overall with distinct markings and a very attractive balance between aging and distinct letter and imagery, some flaking in the paint, thin separation between the hardwood boards, and general mild wear. This sign has the Old West look and would add character and interest to any gun room or classic Winchester collection display.

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Bid Increments
From: To: Increments:
$0 $199 $10
$200 $499 $25
$500 $999 $50
$1,000 $1,999 $100
$2,000 $4,999 $250
$5,000 $9,999 $500
$10,000 $19,999 $1,000
$20,000 $49,999 $2,500
$50,000 $99,999 $5,000
$100,000 $199,999 $10,000
$200,000 + $25,000