Lot 183

Sanford J. Heilner 1974 Thelma Perfume Tin Sign

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Sanford J. Heilner 1974 Thelma Perfume Tin Sign

Starting Bid: $5

(0 Bids)

by Atlee Raber Auctioneer
June 17, 2026 6:00 PM EDT
Live Auction
17020 Dover Road
Dundee, OH, US 44624

This lithographed metal advertising sign is a 1974 reproduction of early 20th-century promotional materials for Thelma perfume. Produced by Sanford J. Heilner Inc. in the United States, the sign features a long rectangular format with nostalgic Edwardian-style graphics. The right side of the sign contains a vertical rectangular inset depicting a woman in profile wearing a large black hat and a white lace gown. The main background is a pale pink/cream color enclosed within an orange linear border. The brand name THELMA is printed in a large, stylized reddish-brown font with a black outline and a decorative underline flourish. Beneath the main text is the tagline The QUEEN of PERFUMES written in a black cursive script. The sign includes pre-drilled mounting holes at the center of the left and right edges. The reverse side is finished in a uniform gray protective coating. A printed mark on the bottom right of the face reads: � 1974 SANFORD J. HEILNER INC. MADE IN U.S.A. Approximately 7 x 19 inches.

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Bid Increments
From: To: Increments:
$0 $49 $5
$50 $99 $10
$100 $499 $25
$500 $999 $50
$1,000 $1,999 $100
$2,000 $4,999 $250
$5,000 + $500