Lot 15

James Montgomery Flagg (D'Après), I Want You / Charles A. Eaton Co. Army Shoes. With hand-painted text banner. Circa 1917.

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James Montgomery Flagg (D'Après), I Want You / Charles A. Eaton Co. Army Shoes. With hand-painted text banner. Circa 1917.

Estimate: $2,000 - $3,000

Starting Bid: $1,500

(0 Bids)

by Swann Auction Galleries
July 30, 2026 12:00 PM EDT
Live Auction
104 East 25th Street
New York, NY, US 10010

James Montgomery Flagg (D'Après)
1870-1960
I Want You / Charles A. Eaton Co. Army Shoes. With hand-painted text banner. Circa 1917.

Condition B+ / B: replaced losses, repaired tears and restoration in poster and paper text sheet added at bottom; original poster trimmed off below text, where the text banner was added.

The Charles A. Eaton Co., producer of Army shoes, altered the original I Want You poster by replacing the bottom with their own handwritten broadside. Eaton opened his first shoe factory in Brockton, MA in 1876. It was the largest manufacturer of boots and shoes for allied troops during World War I. Post World War II, the company shifted into production of golf shoes. Still thriving today, the C.A. Eaton Co. is now called "Etonic" and is one of the oldest and most significant companies in the athletic shoe industry.

  • Dimensions: 58x30 inches, 147¼x76¼ cm. Leslie-Judge Co., New York.
  • Condition: Please contact the Specialist for the auction to request a condition report.

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Bid Increments
From: To: Increments:
$0 $149 $10
$150 $499 $25
$500 $999 $50
$1,000 $1,999 $100
$2,000 $5,999 $200
$6,000 $9,999 $500
$10,000 $19,999 $1,000
$20,000 $49,999 $2,000
$50,000 $99,999 $5,000
$100,000 $199,999 $10,000
$200,000 $499,999 $20,000
$500,000 + $50,000