Lot 47

A Trio of Coca-Cola and Hershey's Metal Advertising Serving Trays

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A Trio of Coca-Cola and Hershey's Metal Advertising Serving Trays

Starting Bid: $5

(0 Bids)

by Atlee Raber Auctioneer
June 15, 2026 6:00 PM EDT
Live Auction
17020 Dover Road
Dundee, OH, US 44624

A collection of three lithographed metal advertising serving trays featuring prominent American brands Hershey's and Coca-Cola. The group consists of one rectangular Hershey's tray, one rectangular Coca-Cola tray, and one oval Coca-Cola tray. The Hershey's Milk Chocolate Kisses tray features a teal background with an illustration of a young girl feeding a Hershey's Kiss to a young boy, titled A Kiss for You. The bottom section displays the brand name Hershey's Milk Chocolate Kisses above a row of illustrated foil-wrapped candies. The reverse side contains a detailed educational graphic titled Chocolate and Cocoa, which describes the production process from Blossoms to Beans and Raw Beans to Chocolate Bars with accompanying illustrations. Printed text on the lower right of the reverse reads: � 1974 Hershey Foods Corporation, Hershey Chocolate & Confectionery Division, Hershey, Pa. 17033, U.S.A., and Made in U.S.A. The rectangular Coca-Cola tray features the slogan Be Really Refreshed! along the top and bottom edges. The central photographic image depicts a hand pouring Coca-Cola from a glass bottle into a glass of ice, positioned above a bed of spring flowers including pansies and daffodils. The red Coca-Cola fishtail logo is featured on both the left and right sides of the inner rim. The oval Coca-Cola tray features a classic-style portrait of a young woman in early 20th-century dress with a white wrap and pearl necklace, holding a flared Coca-Cola glass. The dark brown rim features the Drink Coca-Cola logo at the top. The reverse side is finished in a dark, uniform color.

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Bid Increments
From: To: Increments:
$0 $49 $5
$50 $99 $10
$100 $499 $25
$500 $999 $50
$1,000 $1,999 $100
$2,000 $4,999 $250
$5,000 + $500