Lot 278

Charles Loupot, St. Raphaël / Quinquina. 1952.

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Charles Loupot, St. Raphaël / Quinquina. 1952.

Estimate: $1,000 - $1,500

Starting Bid: $750

(0 Bids)

by Swann Auction Galleries
July 30, 2026 12:00 PM EDT
Live Auction
104 East 25th Street
New York, NY, US 10010

Charles Loupot
1892-1962
St. Raphaël / Quinquina. 1952.

Condition A-: minor loss in bottom left corner; skinning in upper image.

As Zagrodzki notes in his book, Loupot's work for St. Raphael "can be qualified as the work of his life." From 1937-1960, Loupot worked hand-in-hand with Max Augier, the advertising director of St. Raphael, creating a series of posters that tell of a unique saga in the story of advertising. Beginning with the poster that features the stylization of red and white clad waiters, Loupot gradually moved towards creating more and more abstracted images. Starting in 1945, Loupot began experimenting with his geometric stylizations of two waiters and his continuous transformation of typography. Of historic note, between 1945 and 1952, poster publicity for aperitifs was forbidden in France, so although this poster is dated 1947 (the year it was designed), it would not have been printed before 1952.

This is the smaller format. Zagrodzki p. 93, Loupot 89, Encyclopedie de l'Affiche p. 172.

  • Dimensions: 32x24 inches, 81¼x61 cm. Imp. Speciale du St. Raphael.
  • Condition: Please contact the Specialist for the auction to request a condition report.

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