A vintage 1956 die-cut lithographed cardboard point-of-purchase counter display advertisement for Winchester .22 caliber rifles. The holiday-themed graphic features a central illustration of a smiling sportsman in a green outdoor jacket holding a lever-action rifle, framed by a festive wreath decorated with holly leaves, red berries, and red and yellow ribbons. The text GIVE HIM A NEW is printed in yellow serif capital letters across the top arch. A white banner through the center displays the Winchester brand name in red stylized script above the words TRADEMARK. The base features a large white 22 printed on a bright red flared stand. The reverse is unprinted cream-colored cardstock with scored lines, allowing the side flaps to fold back so the sign can stand independently.

Dimensions: 8.50"L x 0.25"W x 8.50"H
Weight: 2.30oz

  • Condition: Good

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by Lion and Unicorn
June 6, 2026 12:00 PM EDT
200 Oakwood Ln
Suite 200
Hollywood, FL, US 33020

Lion and Unicorn

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$20,000 $49,999 $1,000
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