Lot 1494

Flexo Hollywood Film Ent. Disc Record

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Flexo Hollywood Film Ent. Disc Record

Estimate: $100 - $100,000

Starting Bid: $50

(0 Bids)

by Donley Auction Services
July 29, 2026 10:00 AM CDT
Live Auction
ONLINE ONLY
Union, IL, US 60180

Hollywood Film Enterprises produced unbreakable "Flexo" records during the late 1920s and early 1930s, utilizing a flexible, translucent plastic material developed by inventor Jesse J. Warner. Unlike fragile, standard shellac 78 RPM records of the era, Flexo records were made from a proprietary, lightweight, thin, flexible plastic. They were heavily marketed as being virtually indestructible. Catalogs boasted they could be run over by trucks or baked in the sun without warping or cracking. Because the flexible plastic was exceptionally lightweight, it became a popular medium for cheap mailing, commercial advertisements, and Hollywood promotional campaigns. The production eventually moved to California where they began pressing promotional discs featuring interviews with major movie stars of the era. One of the most famous uses of the Hollywood "Movie Star Flexo" concept was a series of 1931 mail-order promotional records issued by Sunkist. These beautiful, thin plastic 78 RPM records featured brief interview segments with Hollywood personalities paired with a subtle advertisement for citrus products. Despite their innovative, unbreakable design, Flexo records struggled due to localized distribution issues and the broader financial constraints of the Great Depression, leading the primary parent manufacturers into bankruptcy by 1934. This Sunkist promotional movie star disc features the March 11, 1931 radio interview between Ann Harding and Louella Parsons. It is in VG condition and cones in its original mailing envelope sent to Gloversville, New York. Measures 6.25” in diameter. From the Allen Koenigsberg collection.

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Bid Increments
From: To: Increments:
$0 $4 $1
$5 $49 $5
$50 $199 $10
$200 $499 $25
$500 $999 $50
$1,000 $2,999 $100
$3,000 $4,999 $250
$5,000 $9,999 $500
$10,000 $29,999 $1,000
$30,000 $49,999 $2,500
$50,000 $99,999 $5,000
$100,000 + $10,000