Lot 310

Rare Schwestern Floge Couture House in Vienna Gilt Leather Advertising Display Sign

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Rare Schwestern Floge Couture House in Vienna Gilt Leather Advertising Display Sign

Estimate: $3,000 - $5,000

Starting Bid: $300

(0 Bids)

by Lion and Unicorn
June 21, 2026 12:00 PM EDT
Live Auction
200 Oakwood Ln
Suite 200
Hollywood, FL, US 33020

This rare early 20th-century display sign or interior plaque was created for the renowned Viennese fashion house Schwestern Floge (Floge Sisters). Established by Emilie Floge and her sisters, this haute couture salon was a centerpiece of the Vienna Secession movement. Emilie Floge was the longtime companion and muse of artist Gustav Klimt, and the salon served as a primary showcase for the avant-garde aesthetic of the Wiener Werkstatte. The plaque is constructed from tooled and gilded brown leather mounted on a rigid core. The sophisticated graphic design features stylized typography within a geometric, labyrinthine border, a style characteristic of the branding developed for the salon by Wiener Werkstatte founders such as Koloman Moser. The central panel reads SCHWESTERN FLOGE WIEN CASAPICCOLA, referring to the Casa Piccola building where the salon was located. Below the decorative border, the text identifies the location as MARIAHILFERSTRASSE 1B and the telephone number as TELEPHON 1621.

Dimensions: 12.00"L x 9.00"W x 0.50"H
Weight: 12.00oz

  • Condition: Good

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Bid Increments
From: To: Increments:
$0 $9 $1
$10 $199 $10
$200 $499 $25
$500 $999 $50
$1,000 $4,999 $100
$5,000 $9,999 $250
$10,000 $19,999 $500
$20,000 $49,999 $1,000
$50,000 $99,999 $2,500
$100,000 + $10,000