Lot 255

Tony Lama Boots & Belts Advertising Cowhide Display Sign with Laced Wood Frame, El Paso, Texas

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Lot 255
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Tony Lama Boots & Belts Advertising Cowhide Display Sign with Laced Wood Frame, El Paso, Texas
Tony Lama Boots & Belts Advertising Cowhide Display Sign with Laced Wood Frame, El Paso, Texas
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Tony Lama Boots & Belts Advertising Cowhide Display Sign with Laced Wood Frame, El Paso, Texas

Estimate: $600 - $1,200

Current Bid: $40

(3 Bids)
by California Auction Company LLC
August 1, 2026 9:00 AM PDT
Live Auction
1212 E. Harding Way
Stockton, CA, US 95205

An exceptional vintage Tony Lama Boots & Belts advertising display featuring a genuine natural cowhide emblazoned with the iconic Tony Lama logo and mounted within a handcrafted laced wooden frame. The display prominently advertises "Boots & Belts" alongside classic Western-themed graphics including a cowboy boot and two cowboys, all surrounding the company's distinctive branding and "El Paso, Texas" designation. Founded in El Paso in 1911 by master bootmaker Tony Lama, the company quickly became one of America's most respected manufacturers of handcrafted Western boots. Revered by ranchers, rodeo competitors, entertainers, and collectors alike, Tony Lama established a reputation for exceptional craftsmanship, premium leathers, and authentic Western heritage. Original dealer displays and advertising pieces from the company's mid-century expansion are increasingly sought after for their rustic appeal and association with one of the most iconic names in Western outfitting. This impressive display incorporates a full natural cowhide stretched and secured with twine to a rustic wooden frame, evoking the appearance of a traditional rawhide hide stretcher. Designed as an eye-catching point-of-sale display for Western wear retailers, it offers outstanding visual appeal and authentic Americana character. The large scale and distinctive presentation make it an ideal statement piece for a ranch, lodge, Western-themed interior, retail setting, or advertising collection. Original Tony Lama advertising displays of this form are encountered far less frequently than paper signs or calendars, making this an attractive opportunity for collectors of Western Americana, cowboy memorabilia, and vintage advertising.

  • Literature: Tony Lama advertising materials, dealer displays, and point-of-sale promotional items are well represented in collections of Western Americana and vintage advertising. Comparable examples are documented through Western memorabilia auctions and collectors specializing in cowboy and ranch outfitting history.
  • Circa: Circa 1960s–1980s.
  • Condition: Overall good vintage condition consistent with commercial display use. Cowhide exhibiting expected age-related wear, natural variations, and light surface soiling. Graphics remain bold and well-preserved. Twine lacing appears largely intact with minor looseness and wear in areas. Wooden frame displays scattered scuffs, scratches, and finish wear commensurate with age. An attractive and highly displayable example.

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Bid Increments
From: To: Increments:
$0 $49 $5
$50 $199 $10
$200 $499 $25
$500 + $50