Lot 110

Royal Doulton Advertising Figurine, Dulux Dog MCL17

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Royal Doulton Advertising Figurine, Dulux Dog MCL17

Estimate: $200 - $800

Starting Bid: $50

(0 Bids)

by Lion and Unicorn
June 21, 2026 12:00 PM EDT
Live Auction
200 Oakwood Ln
Suite 200
Hollywood, FL, US 33020

Introduced in 1931 by ICI and DuPont, Dulux, its name derived from "Durable" and "Luxury," revolutionized the paint industry with a hard wearing, easy to apply alkyd formula initially developed for professional decorators. Expanding into the retail market in 1953, the brand became a leader in DIY products and, in 1961, introduced its iconic Old English Sheepdog mascot. This limited-edition example, numbered 386 of 750, models the Dulux mascot as a seated Old English Sheepdog, its right front paw resting on a miniature paint can labeled "ICI Dulux Gloss Finish." The figure is set on an integral oval base printed with the slogan, "Dulux is a Home's Best Friend." Hand decorated in tons of white and charcoal gray with a glossy finish, the underside bears the Royal Doulton backstamp. Includes certificate of authenticity.

Dimensions: 4.75"L x 3.25"W x 5.75"H
Weight: 13.20oz

  • Condition: Good

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Bid Increments
From: To: Increments:
$0 $9 $1
$10 $199 $10
$200 $499 $25
$500 $999 $50
$1,000 $4,999 $100
$5,000 $9,999 $250
$10,000 $19,999 $500
$20,000 $49,999 $1,000
$50,000 $99,999 $2,500
$100,000 + $10,000