Lot 483

Vintage 7-Up and National Safety Council Cast Brass Sidewalk Marker

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Vintage 7-Up and National Safety Council Cast Brass Sidewalk Marker

Estimate: $5 - $300

Current Bid: $5

(1 Bid)

by Swisher Bros. Auction
June 28, 2026 3:00 PM EDT
Live Auction
471 Frankfort Rd
Shelbyville, KY, US 40065

This vintage advertising piece is a cast metal sidewalk marker, produced through a collaboration between The Seven-Up Company and the National Safety Council. These markers were typically installed in wet concrete at school crossings and street corners during the 1930s and 1940s as part of safety awareness campaigns. The circular medallion is constructed of heavy cast brass or bronze and features a large, integral mounting lug on the reverse intended for permanent anchoring. The front face is embossed with the word DRINK at the top and a period-correct 7-Up logo in the center, featuring a large number 7 with a single bubble and the letters UP within a rectangular frame. The phrase SAFETY FIRST is embossed along the bottom curve. The reverse side includes the text NATIONAL SAFETY COUNCIL around the perimeter. Diameter: 2-7/8 inches Total depth: 2 inches Lug height: 1-1/4 inches.

Accepted Forms of Payment:

ACH, American Express, Discover, MasterCard, Money Order / Cashiers Check, Personal Check, Visa

Shipping

SHIPPING. Shipping may take 2 to 4 weeks. Bidders with an out of state address will automatically be set to ship unless pick-up arrangements are made during the pick-up days. We ship through a local 3rd party company, Fragile Pack, 502-423-0000. They collect all paid for items every Thursday (subject to change if schedules conflict), take them back to their location, pack it all up and will call you directly to verify the shipping address, collect shipping payment and provide all tracking information. Failure to complete the shipping, refusing to complete the shipping or in the event items are returned by the shipper due to no contact the items will be forfeited, your account will be disputed and banned from future sales, no refund will be issued. Shipping estimates unable to be given by the house and requests will be ignored. You can however, call the shipper directly at 502-423-0000 for estimates.

Swisher Bros. Auction

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Bid Increments
From: To: Increments:
$0 $99 $5
$100 $299 $10
$300 $699 $25
$700 $1,499 $50
$1,500 + $100