This group of regional advertising collectibles focuses on businesses and events in the Louisville and St. Matthews, Kentucky areas. The collection includes a deck of promotional playing cards housed in a clear plastic case, featuring an illustration of the McMahan-Koch Motors dealership, a Studebaker dealer formerly located at 126 Breckenridge Lane. Also included are two 12-inch advertising rulers: one for St. Matthews Feed & Seeds listing garden and lawn supplies with a four-digit telephone number (TA 1530), and another for Lincoln Income Life Insurance Company featuring an illustration of their Louisville headquarters. A third 12-inch multi-scale advertising straightedge represents The Louisville Post and Herald-Post, bearing the maker's mark for The Whitehead & Hoag Co. of Newark, New Jersey. The collection further contains a cast aluminum promotional ingot embossed with Reynolds Metals Company, three lapel pins including a 1994 Kentucky Derby Festival pin and a 1994 Pegasus Pin, an unstruck matchbook cover for Henry Sabel Painting and Decorating featuring an advertisement for the St. Elizabeth Picnic on the reverse, and a printed instructional slip from Federal Savings regarding lockbox operation. Lincoln Income Life Insurance Company Ruler: 12 inches St. Matthews Feed & Seeds Ruler: 12 inches The Louisville Post / Herald-Post Straightedge: 12 inches Reynolds Metals Company Ingot: 4.5 inches x 1 inch Playing Card Case: 3.75 inches x 2.75 inches Federal Savings Notice: 5.25 inches x 3.25 inches.

Accepted Forms of Payment:

ACH, American Express, Discover, MasterCard, Money Order / Cashiers Check, Personal Check, Visa

Shipping

SHIPPING. Shipping may take 2 to 4 weeks. Bidders with an out of state address will automatically be set to ship unless pick-up arrangements are made during the pick-up days. We ship through a local 3rd party company, Fragile Pack, 502-423-0000. They collect all paid for items every Thursday (subject to change if schedules conflict), take them back to their location, pack it all up and will call you directly to verify the shipping address, collect shipping payment and provide all tracking information. Failure to complete the shipping, refusing to complete the shipping or in the event items are returned by the shipper due to no contact the items will be forfeited, your account will be disputed and banned from future sales, no refund will be issued. Shipping estimates unable to be given by the house and requests will be ignored. You can however, call the shipper directly.

by Swisher Bros. Auction
June 7, 2026 3:00 PM EDT
471 Frankfort Rd
Shelbyville, KY, US 40065

Swisher Bros. Auction

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Bid Increments
From: To: Increments:
$0 $99 $5
$100 $299 $10
$300 $699 $25
$700 $1,499 $50
$1,500 + $100