Leonetto Cappiello
French, 1875-1942
Cremant du Roi, Veuve Amoit
Poster
Grands Vins Mousseux, St. Hilarire-St. Florent (France).

  • Provenance: Leonetto Cappiello (9 April 1875 – 2 February 1942) was an Italian and French poster art designer and painter, who mainly lived and worked in Paris. He is now often called 'the father of modern advertising' because of his innovation in poster design. The early advertising poster was characterized by a painterly quality as evidenced by early poster artists Jules Chéret, Alfred Choubrac and Hugo D'Alesi. Cappiello, like other young artists, worked in a way that was almost the opposite of his predecessors. He was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the posters early norm.


    He was born in Livorno in Tuscany. He would die in Cannes in France. Cappiello had no formal training in art.[1] The first exhibition of his work was in 1892, when a painting was displayed at the municipal museum in Florence. Some of his paintings are on display in the Museo Civico Giovanni Fattori in Livorno.
  • Dimensions: Sight: 62 1/4 x 46 in. (158.1 x 116.8 cm.), Frame: 69 1/4 x 53 in. (175.9 x 134.6 cm.)
  • Medium: Poster
  • Condition: Period lithograph. Linen backed. Light rippling throughout. Scattered foxing and discoloration. Areas of water staining present, possibly adhesive for linen backing. No visible tears. Light surface wear and abrasions. Scattered scratches to plexiglass in frame. Some bruising, wear and abrasions to frame. The picture presents nicely and is ready to hang. Otherwise in good condition.
    Thank you for your interest in our upcoming sale. Please be aware that all property is sold ‘as is' and should be viewed in person or by a professional before the sale to fully assess the condition. This condition report has been prepared as a courtesy by Nye & Company specialists and should not be viewed as a substitute for physical examination by you and/or your professional advisor. Nye & Company specialists are not trained restorers/conservators, and the report is not as detailed as a comprehensive report that would be created by a professional advisor. We will do our best to make reliable observations on the work, which we hope will be helpful to you, we strongly recommend you enlist the help of a professional advisor to prepare a more complete report. While we try to photograph items as accurately as possible, please note that digital photography and images, especially when viewed through computer screens, may present colors that differ slightly from the colors of the object when viewed in person. We also wish to respectfully remind you that the Nye & Company warranties pertaining to the property are limited and set forth in our Conditions of Sale and do not extend to condition.

Shipping Options

Invaluable Shipping

  • Expert Care packing and Shipping
  • Shipment Protection
  • Real-time tracking

Arrange your own

  • You will coordinate with us to arrange your own shipping

Local pickup

  • You will coordinate with us and arrange pick up time after payment.

Accepted Forms of Payment:

American Express, MasterCard, Money Order / Cashiers Check, Personal Check, Visa, Wire Transfer

by Nye & Company
June 10, 2026 10:00 AM EDT
20 Beach Street
Bloomfield , NJ, US 07003

Nye & Company

You agree to pay a buyer's premium of 30% and any applicable taxes and shipping.

View full terms and conditions

Bid Increments
From: To: Increments:
$0 $99 $10
$100 $499 $25
$500 $999 $50
$1,000 $1,999 $100
$2,000 $4,999 $250
$5,000 $9,999 $500
$10,000 $19,999 $1,000
$20,000 $49,999 $2,500
$50,000 $99,999 $5,000
$100,000 + $10,000