Antique French Au Bon Marche' Advertisment Card
If you wanted to shop in Paris ... "Le Bon Marche' (or The Good Market) was a department store in Paris. Founded in 1852 by Aristide Boucicaut, it was the first ever modern department store. A novelty shop called Au Bon Marché had been founded in Paris in 1838 to sell lace, ribbons, sheets, mattresses, buttons, umbrellas and other assorted goods. It originally had four departments, twelve employees, and a floor space of three hundred square meters. The entrepreneur Aristide Boucicaut became a partner in 1852, and changed the marketing plan, instituting fixed prices and guarantees that allowed exchanges and refunds, advertising, and a much wider variety of merchandise. It offers dual language; "The system of selling every article cheap and with entire confidence is the ruling principle of the Establishment of the Bon Marche' and has erected a success without precident to this day." It still exists today, under new ownership, selling luxury goods and other. Condtion: Good
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