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 Post subject: Ticket Price for Galas
PostPosted: Mon Jan 03, 2011 4:45 pm 
How much are the Charities you are working with charging as a Ticket price for their Gala Auctions?

When consulting with clients we ask some questions to see if they are charging enough. Its amazing how many are afraid to ask for what it takes to support the event!

1. How long has your event been going on? 3-5 years without an increase in Ticket Price?
An incremental increase will normally not be a shock to your guests.

2. Do you primarily sell tables?
If you primarily sell tables an increase of $100 or $250 per table can be fairly painless to the Banks, Title Companies or Corporations supporting you. They may not even notice but 30 tables at $250 more per table adds up fast! (An additional $7,500)

3. What are the other Galas in your city charging?
Are you delivering the same type of event as your colleagues for less price? Are your operating expenses less than theirs?

4. Is your attendance very good? Are you thinking of changing venues because your overflowing?
If your attendance is high and you need a new venue this is an opportunity. Stay where you are now and raise your ticket price and if you lose a few attendees they were not high bidders or major donors anyway. The second opportunity is to move to the new and better ballroom and raise your price because of the new and nicer space.

Finally we tell them not to be ashamed to ask for this increase. Their mission is important to the community. They should never have to say you are sorry for asking the community to support them!


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