This festive image is titled - Perrier, C'est Fou (Perrier, It's Crazy). The brand's "c'est fou" campaign was aimed at promoting Perrier sparkling water as a happy beverage to be consumed when you are out and about and having fun. Here, an elegant lady with shocking hair looks at the world with Perrier-tinted glasses. The artist of this poster, Bernard Villemot (1911-1989) was one of the foremost poster artists in the 1960's and 1970's, known for his innovative design and use of color. Born into a bourgeoisie family, his artistic pursuit was encouraged by his father, who was a well-known cartoonist. Villemot received training at the famous L'Ecole Paul, a school for poster artists founded and taught by famed poster artist Paul Colin. To many, he represents the end of the age when most of the poster designers are trained artists. As the world began to shift in the 1960s towards ad agencies and graphic design implemented by art departments, Villemot stood firm in his belief that the only way to advertise effectively "was to treat a poster as though it were a painting". His distinctive style was commissioned by many prominent advertisers, most notably Orangina, Perrier, and Bally. To read more about Villemot please click on the link: https://postergroup.com/blogs/the-ross-art-group-blog/the-work-of-bernard-villemot Perrier was founded by Dr. Louis Perrier, who purchased the Les Bouillens spring in 1898 located in the Southern France. He operated a commercial spa there where he sold his bottled water. He was persuaded to sell the spring to John Harmsworth, who closed the spa and rebranded the company as Source Perrier. Perrier seized on the British and U.S. market's affinity for French products, and described itself as the "Champagne" of mineral water. This is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all of our posters.

    Dimensions:
  • 20 x 26 inches
  • Artist Name:
  • Bernard Villemot
  • Circa:
  • 1972

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The Ross Art Group offers complete In-House Shipping, which the buyer will be billed directly for. The Ross Art Group, Inc. must be given the correct shipping address to ensure your package is delivered to the right address. Please note that we are not able to ship to a PO Box. The Ross Art Group, Inc. will not be held responsible in the event that damage occurs to merchandise or for any lost deliveries. Shipment information such as a tracking number will be provided once the item is packed and ready to ship. It is up to The Ross Art Group to decide which method of shipment to use. Generally, we ship within the United States and Canada via UPS Ground with a signature required. We use UPS Express or Federal Express Int'l Priority to ship to all other points around the globe.

by The Ross Art Group, Inc
February 28, 2023 12:00 PM EST
3100 NW Boca Raton Blvd
Suite 311
Boca Raton, FL, US 33431

The Ross Art Group, Inc

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