ARTIST: ANONYMOUS SIZE: 30 1/2 x 46 in./77.5 x 116.8 cm PRINTER: Imp. de la Méditerranée DESCRIPTION: Though the notion may seem a bit absurd to the contemporary mind, it's important to remember that until the end of the 1930s, radioactivity was seen as a miracle panacea. Thermal spas praised the radioactivity of their water and the pharmaceutical industry had products on the market containing radium to combat bronchitis, ease digestion, and stave off fatigue. So why not harness the power of the atom to heat things up in the thermal underwear department? And seeing as the “Radioactive Undergarments” of the dubious Doctor Bauray no longer are available to the consumer, it’s impossible to say with what the Iradia product was, well, irradiated with. The promotion, however, is fantastic, with just the right combination of sci-fi chutzpah blended with promotional overstatement. (Art Deco; Winter Sports; Travel)

    Dimensions:
  • 30 1/2 x 46 in./77.5 x 116.8 cm
  • Artist Name:
  • ANONYMOUS
  • Literature:
  • Ref: PAI-XL, 74
  • Condition:
  • A.

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March 14, 2021 11:00 AM EDT
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