I know we have had this same discussion in the past and will most likely see it again just as we see repeats of NAA or not NAA.
I don't really see where anyone here is wrong or right. I myself do small local charity auctions and yes I do charge but donate it back immediately. I am lucky that in Pa there is a requirement for the auctioneers license info to be on all auction advertisements so yes I get my name out doing these 2-3 small charity sales a year as my name and info is on all advertisement even if its a radio announcement. I have been able to generate more business because of them. But if I did not, I would still do those small local ones.
If I were asked to do a large scale one I would be on the phone immediately calling Tom or one of the others who specialize in this area to come on out and see what we could do, and yes I would charge and probably a lot more than I would be donating back.
But when I'm asked to do a charity auction for one of the organizations I support where there are but 100 or less items ranging from 5 to 20 dollars in value like certificates toward a dinner or such I'm there and yes I want the free meal too please.
Since they always have it as a dinner and a dance and all I have to do is show up and call for a very short time then spend three hours socializing I meet many new faces that are not the regular auction crowd and have never given a thought to selling or buying items at auction unless you call Ebay an auction (Lets not start the live VS other auctions argument again).
After I get off the podium I have three hours or so I can sell myself and the auction method. Everyone there already knows you since you just had them all fired up and bidding like mad to donate to a cause they support. How many times after a regular auction do you get to sit down and socialize with all the bidders not just the ones who stay until the gavel goes back on the podium. Many of these individuals can get hooked on auctions and the auction method from just that exposure.
One last note is I wouldn't do just any charity or benefit auction just because someone asked. The few I do are for a specific cause/ organization and since I now operate out of a gallery and have the added expense called rent I will have to charge a bit of something to cover a portion of the rent. But hey we have room for the dance floor and a stage for the band so all I need to do is add some sawdust to the floor, kick some chairs out of the way and ..................
Troy
http://www.toddauctioneering.com