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by Estate Road Show Auctions LLC
November 18, 2012, 1:00 PM CST | Killen, AL, US Live Auction
Lot 4: L4 GEARBOX PEDAL CAR CO 2000 PRESSED STEEL 1952 SLOGAN COCA-COLA DELIVERY WAGON (181 views)
Estimate: $350 - $400
Description: The Estate Road Show proudly presents the incredible long term collection of pressed steel, extruded plastic & die cast metal vehicles, plus precision machined earth moving equipment from the respected Beverly Newmire estate. This next lot represents an absolutely brilliant 2000s pressed steel Coca-Cola commemorative delivery wagon, with wonderful decals & logos. Those familiar with Coke, know that the featured slogans were changed on a frequent basis basis from the original 1896 (Coca-Cola-Delicious, Refreshing, Exhilarating) slogan, up through the mid 1990s. Our pedal car (What You Want Is A Coke) slogan was one of two used exclusively in 1952. The GEARBOX PEDAL CAR COMPANY of Cedar Rapids, Iowa is a trademark of Alpha International, Inc. in Cedar Rapids, registered in the year 2000. Though production is recent, there actually is a roundabout connection to the revered Buddy L toys of yesteryear. From 1976 to 1990, Buddy L was owned by Richard Keats, a well-known New York toy designer who went to work for Buddy L the day after he graduated from Brown University in 1948. In 1990, Keats sold Buddy L to Empire Industries of Boca Raton, Florida, a subsidiary of Empire of Carolina. On 31 August 2000, the Consumer Product Safety Commission issued a recall for about 113,000 battery-powered childrens riding vehicles, marketed as Power Drivers or Buddy L, for repair. The vehicles battery chargers would overheat, presenting fire and injury hazards to children. The consequences of the recall were so catastrophic, that in November 2000, Empire of Carolina and its wholly owned subsidiary, Empire Industries, Inc., filed for bankruptcy. In July 2001, Empire Industries was sold substantially to Alpha International, Inc. of Cedar Rapids, Iowa, also known as the Gearbox Pedal Car Company. After about a decade, the manufacturing facility was renamed Gearbox Toys, and is now owned by J. Lloyd International. These pedal cars are gorgeous & sturdy owing to their Buddy L lineage, including their fantastic accents. It is hard to find a better built modern steel pedal car. Research consulted: Evolution of the Pedal Car Volumes # 1 to 5 / Edited by Neil S. Wood; Pedal Cars Chasing the Kidillac / by Jane Dwyre Garton; Pedal Cars / by Larry Bloemker, Robert Genat, Ed Weirick; plus the outstanding dspedalcarrestorations.com & pedalcar.net websites...... from the collection of Bob & Bev Newmire from Branson MO (former Toy Museum owners) -- part I of three parts to be sold Jan 6th. More toys, Buddy L, Keystone, Signs, Pumps, Whizzer bikes, do not miss!
- Condition: EXC C-9 condition, minor wear only
- Provenance: Provenance
- Dimensions: L: 40 W: 13 H: 20 LB: 26 OZ:
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Lot 4: L4 GEARBOX PEDAL CAR CO 2000 PRESSED STEEL 1952 SLOGAN COCA-COLA DELIVERY WAGON
Estate Road Show Auctions LLC
NEWMIRE TOY COLLECTION BRANSON MO - DAY ONE BUDDY L PEDAL C
November 18, 2012, 1:00 PM CST